Google Ads Management

September 24, 2026•1 min read

TCG Tech builds Google Ads campaigns around commercial intent, strong landing pages and reliable tracking—so decisions are based on lead quality, not just clicks.

Intent-led campaigns

Prioritise searches that indicate a genuine need and buying intent.

Better landing pages

Match each campaign with a clear, relevant conversion experience.

Measurable outcomes

Track calls, forms, bookings and qualified opportunities.

Paid search campaign journey from customer intent to tracked enquiries and bookings

Campaign management beyond the ad account

Advertising performance depends on the offer, message, page and follow-up as much as the keywords. We optimise the complete path from search to sale.

  • Campaign and keyword strategy
  • Search ad creation
  • Negative keyword management
  • Landing-page recommendations
  • Conversion tracking
  • Call and form attribution
  • Budget optimisation
  • Lead-quality reviews
Our approach

A clear path from idea to improvement

01 · AssessReview demand, competition, economics and readiness.
02 · BuildCreate campaign structure, ads, audiences and tracking.
03 · LaunchTest carefully and gather meaningful signals.
04 · OptimiseShift spend towards the campaigns producing valuable leads.
Questions

Frequently asked questions

What budget do we need?

The appropriate budget depends on your market, margins and cost per qualified opportunity.

Can you fix an existing account?

Yes. We can audit and restructure underperforming campaigns.

Do you create landing pages?

Yes. Landing-page creation or optimisation can be included.

Make paid search accountable

Tell us where the business is now and what you want the next stage to look like.

Start the conversation
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